Sneakerpedia: ‘The Launch Party’

December 9, 2010

I provided creative direction for the Sneakerpedia launch event, which included commissioning illustrator John Slade to create some killer screen prints of iconic sneakers, (framed behind the thrones), and bought in Brighton based paper artist and designer, David Brownings. It also included carpets to keep those precious kicks clean, and floor level webcams to keep an eye on what kicks turned up. These were shown on large plasma screens along with a data feed of what kicks were being uploaded.

©2011 SapientNitro

Tags: creative direction, david brownings, design, digital, foot locker, john slade, launch party, paper sneakers, sneakerpedia, sneakers