Here was a once iconic brand, in the gutter and staring at the stars. My vision was to assert Playboy’s heritage and learn from legendary art director, Art Paul, for today’s 21st century man from the United Kingdom. My intention was to put the centrefold in a webpage, and remain true to the magazine’s format with ‘quality’ content either side. The plan was to have the model photographed in HD, and fully rotatable. As the Playboy brand is franchise, it fell some way short of the vision…!