True sneakerheads weren’t taking ‘Foot Locker’ seriously, and they certainly didn’t buy their kicks there. The ‘Stripers’ had a bad rep for not knowing their ‘Air Jordans’ from their ‘All Stars'. And so ‘Sneakerpedia’ was born. Launched at the ‘Queen of Hoxton’, one wet and windy night…and six months later, a Gold Cyber Lion at Cannes.