logitech required a global brand platform for it’s flagship consumer range, ‘The Studio Series’, along with a launch campaign to kick it all off.

Reunited with my old creative partner, Cathy Hutton, and working alongside their in-house creative team, we created '#DEFYBORING’ and commissioned director Tomo Terzano and production house ANTIESTATICO to create the launch films.

The campaign ran globally across all of logitech’s owned social channels and remains one of their most successful social campaigns to date.