At the end of the day, kids are athletes, too - a huge untapped audience of ‘Nike’ fans, but with nowhere to go.

Working with Nike, I created ‘Nike Jr.’ - a safe but engaging online space for under 18s to hone their sporting skills, share their coolest tricks or their most epic fails whilst learning directly from their sporting heroes.

“You found an angle not even Nike had considered! My hats off to you for that! Awesome job.”

Juan Carlos Garay

Project Director, Nike