Advertising embargo by your largest competitor? Don’t sweat it.

My role on this one was as the Digital Creative Director, working across the extension of the idea, and onto mobile - enabling a global audience to vote live on the weather conditions faced by the contestants. My remit also covered more traditional direct channels, including good ‘old fashioned’ print.

'Survival Billboard' won an Andy, 9 Creative Circle, 6 One Show (including ‘Best in Discipline’), 2 Webby awards and a staggering 18 Cannes Lions with 5 gold, 9 Silver and 6 Bronze.