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Anti-smoking Augmented Reality

August 26, 2010

An account exec. working in the healthcare sector asked a simple question: “How can you make AR useful..?”. Working with my creative partner, Cathy Hutton, we came up with a solution that launched from an everyday pack of cigarettes, and that was utterly non-branded, and barely designed. The idea is to show the damage being done to a smokers lungs, but also to show how that damage could be undone by cutting down on smokes.

To see an edition made for ‘Embarassing Bodies’, print out the AR tag here then take a look here!

©2010 SapientNitro

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