August 26, 2010
An account exec. working in the healthcare sector asked a simple question: “How can you make AR useful..?”. Working with my creative partner, Cathy Hutton, we came up with a solution that launched from an everyday pack of cigarettes, and that was utterly non-branded, and barely designed. The idea is to show the damage being done to a smokers lungs, but also to show how that damage could be undone by cutting down on smokes.
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