Nespresso were opening their first café in London. Tricky because they’re known for capsules not cafés, right? And cafés are here, there and everywhere in London.

Why would you ditch your usual coffee haunt and go out of your way to pay £4 for a coffee that's come from a capsule?

Here’s the rub. Café Nespresso is far from your usual coffee shop. You'll find there's no such thing as a black with one. Or white with none.

You'll find breakfast is not just served with your coffee, but in it.

And so we invited the denizens of Cheapside to ‘Find Your Unusual’ at Café Nespresso, where you'll find an almost limitless choice of ingredients, recipes and cocktails to enjoy. 

This was an integrated campaign featuring direct mail, eCRM, poster, press, social, ambient, experiential, in-store and website at Café Nespresso. It also led us to winning the eCRM account with Nespresso. Yummy.

“I love your creativity. Thank you for your work which perfectly expresses the Nespresso brand in the City of London.”

ALFONSO GONZALEZ LOESCHEN

CMO, Nespresso