Not everyone’s favourite brand these days, but Shell were determined to re-frame that. They opened up their doors to their Ecomarathon, usually reserved for discerning university students. Working as a Creative Director with the experience agency Imagination, we created ‘The Lab’ - a playful environment with interactive models and experiences that brought renewables and alternative energy to life. The final experience was ‘Energy Futures’ a ginormous digital canvas that allowed visitors to create their own energy-inspired graffiti using light pens. It was all brought together through RFID, and seamlessly integrated into Facebook. You see, they’re not THAT bad.