NIVEA 'Deo' is the jewel in the crown of the Beiersdorf product portfolio. It’s also the deodorant your Mum would use.

NIVEA’s mission was to make it more appealing to a new generation of women, and not just with a Quick Dry formulation, but an easy click-unlock pack.

Cue ‘#CLICKSTART’, a social engagement campaign that celebrates when life just clicks.

The newly slenderised NIVEA deodorant for women is easier to use. And the click action resonates satisfyingly with women. To bring home the point, 'Clickstart' celebrated those moments when life clicks too.

“Thank you for your passion and support! It feels so great when all people around so much love the idea. Country feedback – they all love the idea, some will make it really big as a separate activation, some see it as a cool platform for specific franchise activations. All believe it will be easily adjusted for any purpose.”

Oksana Bushkova

International Brand Manager, Beiersdorf